Increase Revenue

Brand Image - Invaluable
TPG two-color thermal receipt printers now offer the opportunity to communicate in color affordably. Applied to a logo, color offers greater brand recognition and stronger brand image. It can also be used to effectively communicate corporate messages.

Building brand loyalty takes a long time; and what customers associate with the brand is made of a variety of components. Two-color printed receipts are an excellent way to differentiate your company logos and to give your brand a greater value.

A Marketer's Dream
With improved customer understanding, memorization, and participation, receipt-based marketing provides greater results in color. Both marketer and merchandiser can use the receipt as a sales vehicle as well as a new tool for Customer Relationship Management.

For ease of use and integration, TPG has developed firmware with a suite of applications that enhance receipt-based marketing. You can now automatically print a box around special offers and bounce-back programs for greater appeal and participation. The Bottom Logo feature is a cost-effective alternative tp pre-printed coupons; this feature provides greater flexibility.

One of the most traditional sales techniques is now available for receipt marketing applications. TPG's printers with ColorPOS technology can strike through original prices, so customers realize the savings at item level by looking at the old prices, as well as their discounted prices.

Loyalty programs go even further by highlighting customer savings using the Conditional Surround Graphics feature. Clean and colorful, each circle neatly puts the emphasis on what you give back to your loyal customers and also saves time for your employees at the checkout lane. Or, for example, a Do-It-Yourself store may use the Conditional Surround Graphics feature to circle sales taxes. By circling the sales tax information, contractors will have an easier time consolidating their receipts at tax time.

Last but not least, the watermark function that TPG initially developed for security applications can be used to add graphics and messages that can vary with seasons - whether you print watermarked bunnies for Easter or turkeys at Thanksgiving.

ReceiptEZ's two-color functions, developed by TPG, offer many new profit-making opportunities. See how they can be used to best fit your business. Using ReceiptEZ and two-color ColorPOS technology from TPG is the profitable way to print your receipts.