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Improve Profitability
Color is widely accepted as a means to improve awareness, brand recognition,
message comprehension, and program participation
Harry Mills, an international reference on communication and persuasion, and
author of Artful Persuasion: How to Command Attention, Change Minds and
Influence People (Amacom - Publisher), defines color as a critical
element of persuasion.
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Color outsells black and white by up to 88 percent
- Color enhances learning
by up to 78 percent
- Color increases participation and motivation by up to 80
percent
Color can be put to work to maximize sales and revenue.
This is an effective way to communicate, but it is sometimes hard to quantify
the exact return on investment. This is why TPG has focused on the use of color
to immediately reduce operating expenses and
improve profitability.
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